Timeless principles for appropriate, informative, useful and meaningful UI design.

I was first exposed to the principles you’ll find here more than 30 years ago. We didn’t even call it UX then, by the way — the term didn’t exist. We just called it design.

So these principles aren’t new — but the operative word here is timeless.

I started out as a print-based designer, and all I really did when I moved to UI design and UX work a few years later was to apply these same principles of good, appropriate design that I was taught, and which I used for print work.

These same rules governed every design project I’ve ever undertaken — and that’s thousands of them.

As I think you’ll see here, trends come and go — but anything that’s worthwhile and truly useful has a very long shelf life.