An introduction to the principles of UX — and designing effectively for human expectation.

It's becoming easier and easier to create web sites and mobile apps — But harder and harder to measure their effectiveness.

Are your web conversion rates low?

Do you know whether your web site is effective at meeting user or business goals?

Do users get "stuck" and aren't able to complete the tasks they want to?

Are your forms effective?

How can your mobile app be improved?

User Experience Design Fundamentals covers the core principles that create good user experiences — along with when and how these attributes are designed into a product. You'll learn how to create effective web sites, mobile sites and mobile applications that encourage conversions and leave users wanting more.

It's not enough to simply have a web presence -- you must have a web presence that's effective to be successful. 

In this course, I'll expand on Jesse James Garrett's pioneering model of the critical elements of user experience: strategy, scope, structure, skeleton and surface. As you learn, you'll be able to apply that knowledge to your own work as a UXer, Designer or Developer.

If you're an absolute beginner to the world of UX, this is a great place to start. 

And if you're a designer moving into a more complex digital world or a developer who has to occasionally function as a designer as well, this course is for you. You'll feel more confident as you make human-centered decisions about what people need and expect, along with design-related decisions about layout, color, information, design and typography.

WHAT YOU'LL LEARN

Here's what we'll cover together:

• Understand user experience design and why it's importantUnderstand the elements of user experience
• Understand how the elements of user experience work together
• Understand strategy as an element of user experience
• Understand the research process
• Identify business goals and user needs
• Understand scope as an element of user experience
• Learn how to develop content requirements
• Learn to prioritize specs and requirements
• Understand structure as an element of user experience
• Architect information effectively
• Understand organizing principles for digital media
• Understand skeleton as an element of user experience
• Understand navigation design
• Create effective information design
• Understand surface as an element of user experience
• Learn visual design principles
• Understand contrast and uniformity
• Learn the best use of color and typography