HOW MANY USERS SHOULD I INTERVIEW?
The magic number — along with why it's so effective (and practical).
I thought it was time to tackle a question I’m asked just about every week: how many users should I interview?
Without giving it away here, I'll tell you that the answer is probably not what you think. And I'll also tell you that not only does this same answer enable efficiency, continuous progress and resource conservation — it's also extremely smart politically.