FRICTION to FLOW

Designers and developers often share the same frustrations: being sidelined from "upstream" decisions and treated as mere order-takers. 


This disconnect persists because we often view each other through narrow lenses — one side as impractical, the other as overly rigid. In reality, both groups are usually struggling against the same lack of leadership support and poorly defined goals.

In this recording from a session in Freiburg, Germany, I share actionable strategies to bridge this divide and move toward a unified workflow. You’ll learn how to foster a partnership based on mutual respect, allowing both disciplines to contribute strategically rather than just tactically. By aligning early, you and your team (and your bosses and stakeholders) can move faster and create better products with significantly less friction.


1 Lesson

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Watch Friction to Flow